Alicia Lemieux

PRODUCT DESIGNER

A user advocate based in Ottawa, Canada.

How i can assist


  • Founder

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.


  • Founder

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Utilizing industry-standard tools such as:

    • Photoshop

    • Illustrator

    • InDesign

    • Procreate

    Through these powerful tools, creating compelling designs that captivate audiences and deliver an exceptional visual experience.

  • Leveraging my expertise in writing and information architecture to create user-centered content that drives engagement and conversions. Organized in a way that guides the user journey and leads to an optimal user experience. Creating content strategies that align with your business goals and speak to your target audience, helping to establish your brand as a thought leader in your industry.

Delivering robust applications to canadians from

Depot

➭

Post office

➭

mailbox

➭

Depot ➭ Post office ➭ mailbox ➭

with Innovapost & the canada post group for over 5 years

  • 2020-2022

    ● Consulted for 6+ teams for a series of applications being refreshed and combined to be used by 3000 daily users.

    ● Enhanced user stories with developer-friendly details and provided low-fidelity wireframes.

    ● Created high-fidelity interactive prototypes for complex workflows requiring director-level acceptance.

    ● Provided content-strategy/writing advice to keep users comfortable in new applications by maintaining brand tone.

    ● Maintained visual and language consistency across all applications.

    ● Developed documentation and presentations for team members and training purposes.

  • 2016-2018

    ● Updating 3 applications from the early 2000’s. Keeping a consistent style and experience while having drastically different users with complex workflows.

    ● Replacing waterfall requirements documentation method with agile prototyping approach to create true requirements visualization.

    ● Cut all past process time by half with more efficient workflows. Fewer pages, retaining informed decision-making, and more confidence during form submissions.

  • 2016-2018

    ● Led internal charity rebranding initiatives, focusing on environmental awareness projects.

    ● Created various assets such as flyers and banners to support charity campaigns.

mendix hack-a-thon winner

Won Mendix's ‘Most Creative Application’ and a Mendix sponsored Hack-a-thon. Winners received a trip to the Mendix 2019 World Conference in the Netherlands where I shared the stage with other IT innovators… and Bear Grylls.